Villena has an important commercial centre in the town centre streets, composed of the Avenida de la Constitución and the streets Joaquín Mª López, Corredera and those adjacent. In them, visitors can discover a wide range of fashion, accessories and footwear.

Throughout the year, important commercial events take place, such as the Outlet Villena, in the covered square of the city, Black Friday, or the successful and outstanding Happy Night, the most fun shopping night and experience of the year, which takes place in the month of June.

You can find out about the different discounts and sales of Comercio de Villena on social networks, following @VideVillena; and even carry Villena in your pocket with the APP Mr. Cayetano, a guide of events, restaurants, shops and offers 365 days a year.

Due to its commercial dynamism, among others, Villena received the National Award for Domestic Trade 2017 in the category of Open Shopping Centres.